With Google’s constant algorithm changes SEO content writing services have become even more important for positioning your site high in the natural search rankings. This trend is expected to continue, and until other businesses and blog owners catch on, you have a great opportunity to jump ahead of the competition.
Search engine optimisation is basically a strategy that promotes website exposure on major search engines. There are two effective ways of generating traffic that are widely accepted and proven to work: well written search engine optimised content and link building.
What is Search Engine Optimisation?
SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities to sell your products and services. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion
Why can’t the search engines figure out my site without SEO?
Search engines are smart, but they still need help. They rely on finding keywords and keyphrases in the website code and especially the content of the pages and articles within a website.
It’s important to understand what search engines want and need to be able to position you higher in their search engine rankings.
What do search engines want?
- Search engines want to provide their visitors with a list of web pages relevant to the words that their visitors are searching for.
- Search engines want to list these web pages in the order of relevance to the search words, with the most relevant at the top of the list, down to the least relevant at the bottom.
What makes a web page relevant to a search?
- Keywords or key-phrases in the search that are displayed on the web page.
- The popularity of the web page.
What factors determine the order of relevance in a list of web pages?
- The number of times the search keywords appear.
- The position of the words in for instance, the title tag, in a heading, in a hyperlink, in the body text.
- The proportion of the search words to the rest of the text on the page.
- The number of inside pages linking back to that web page.
- The number of other websites linking to that web page.
- The number of articles published on the internet linking to that web page.
What is a keyword?
A keyword is a search term that you or your potential clients type in a search box to find websites and information on the internet. Your articles and content must have the correct keywords in the correct places and optimised correctly for search engines to know what your site and page is about. This might include searching in:
- Any search engine such as Google
- Any social media site such as Facebook or YouTube
- Any place online where you can enter words and hit the search button.
What is a keyphrase?
Often when you’re just beginning your research into a product or service you may type in just one keyword, usually a generic word relating to your search. Normally, you are just browsing at this stage.
Later, when you’ve decided that you want some more specific information about this product or service, perhaps even to check its availability in your location, and/or to compare prices, you are more likely to type in multiple keywords or a key-phrase to produce more specific search results. At this stage you are likely to be seriously considering buying that product or service.
You might want to remember this:
- short keywords = browser
- keyphrases = buyers
How do keywords boost organic SEO?
Keywords and keyword phrases as a business owner are incredibly important if you want to get your business found online. If you use your carefully chosen keywords and keyword phrases in the right way and in the right places you will make it much easier for your potential customers to find your website and then maybe buy your product or services.
Google’s Algorithms Punish Poor Content
Good content on the web is more important than it has ever been. Search engines, particularly Google, now penalise sites that have poor quality, over-optimised articles by dropping them down the rankings. It’s the web equivalent of being sent to Siberia. The content languishes in a remote and inaccessible corner of the Internet, unless users are prepared to trudge through hundreds of pages.
Meet Hummingbird, Panda and Penguin
Google’s algorithms may sound cute and cuddly, but if your sites contain low quality material they are your worst nightmare. They punish low quality and duplicate content and spam sites that have an excessive amount of inbound links.
When Panda was unleashed, many sites that had previously done well were sent far down the rankings. It is a clear demonstration of just how seriously sites can be affected by publishing low quality content.
Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.
Reduce your bounce rate with good content
A bounce rate is when a user clicks on a webpage and then quickly returns to the search results. That’s a sign that visitors didn’t find the site informative or helpful.
Google likes accurate, relevant and informative content. The simplest way to ensure that you can provide this is to ask yourself “How will my content help people?” Websites stand a better chance of improving their visibility when they can publish such material regularly.
We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change.
Content writing for search engine optimisation
Today’s web content simply has to be informative, useful and compelling to readers. There is no other legitimate way to appear high up in the natural search engine rankings.
They are in fierce competition with each other for users, and the winners will be those that deliver the most informative content in response to searches. In the midst of all this, low quality sites won’t even be able to get a foothold.
The importance of content writing for search engine optimisation cannot be overemphasised. Every business wants to get ranked highly on major search engines and this has created cut throat competition online. The flip side to all this is that certain dangerous practices have emerged. The number of black hat strategies being used to fabricate content and rankings is alarming to say the least.
4 Common Dangers
Your content writing is outsource to foreign companies
Most search engine optimisation content writing providers will tell you that your work will be written by British writers and never outsourced overseas. This is not always true as some of them will dispatch the work for pennies to non-native English speaking writers with poor understanding of grammar and spelling. You need to employ a healthy dose of scepticism before you issue work to any writing company. Find out how they operate and ask for examples of work they have written.
Also, make sure there is a 100% satisfaction guarantee in place.
All work will be submitted within 24 hours
There are numerous adverts which promise to deliver bulk orders within 24 hours. Now, you may well receive your orders in such a truncated time frame, but the quality could be highly comprised.
Select your content writers from a company that offers a reasonable timeline, and make sure that both you and the writing company check all work with Copyscape for plagiarism. All of this takes time, so do not fall for “instant content” ploys. Filling your website, and especially a blog or forum with instant content isn’t a good practice for search engine optimisation. Drip feeding a site with regularly posted well written articles is a much more natural and effective practice.
Be wary of article spinners and software
Many people and companies have fallen foul of content writing firms that use article spinning software to find almost identical content to their paid for articles already posted online. Always work with reputable content providers to acquire quality content that will generate quality traffic for your site. You may be required to pay slightly more, but the results will be worth it.
Is it still readable for your visitors?
It might be good for the search engines, but does your article read well enough to keep your visitors interested? Do they want to read more articles and interact with your website? Google and other search engines are aware of how much a visitor interacts with your site and how long they stay on a page. All this information is recorded and available for you to see in Google Webmaster. What does this mean? Well, if Google sees that a visitor likes your content it will position you higher in the search engines.
Why hire an SEO writing service?
It saves you money
There are many complicated search engine algorithms to learn, and Google doesn’t give every detail away. Therefore, to the uninitiated getting it right is often based on trial and error. This will consume a lot of your time and money.
Instead, it is better to leave the work in the hands of Voice, we are an experienced SEO content writing services in the UK. We have the necessary experience and know-how to help you optimise your site. If you go it alone, the chances of messing up are high and the damage may be irreversible.
You can focus more time on your core business
Hiring a qualified SEO content writing service ensures that this vital activity doesn’t interfere with the normal running of your business.
An SEO article writer will be able to look after your website or blog to ensure the on page optimisation has been managed correctly and effectively
Guaranteed professional work
If you choose a reputable and qualified SEO firm like Voice, you can be assured of receiving high quality content and well optimised work.
It is impossible to over emphasise the need for high quality, readable and informative content on business websites. Too many companies set up sites that although they attract a large volume of visitors also have a very high “bounce” rate.
This is very bad news for two simple reasons:
1) It means that visitors are quickly surfing away in favour of competitors’ websites
2) The site is devalued as Google pushes it further down the natural search listings. The reason why it does this is that the search engine is committed to delivering useful and informative websites in response to user searchers. It determines how useful a site is by how long people stay on it to read the content.
Be careful of where you get your content from as poor quality work could do you more harm than good.
Can I write SEO content myself?
Although SEO is complex, most people can easily understand the basics. Even a small amount of knowledge can make a big difference. However, depending on your time commitment, willingness to learn, and complexity of your website(s), you may decide you need an expert to handle things for you.
Luckily, we offer a lot of free advice and some nice packages to help you along so you don’t have to fork out a fortune to get into the search engines.
Ask us about our SEO optimised content writing services.