Why bad content can kill your marketing and great content can reduce your CPA (cost per content is important for your
There is no double that the largest brands in the world rely on delivering a non stop avalanche of targeted content to their consumers followed closely by the gurus and experts.
We use multiple mediums such as Facebook and Twitter and sales pages and brochures blogs, to connect with our audience and when do get them we want to keep them coming back for more to drive down the cost per acquisition.
It is how today’s consumers get to know and trust their favourite brands, a world where information and education increase and drive traffic and the end goal is to achieve more leads, sales, repeat custom, referrals and success.
SEO content marketing is a very effective strategy in improving your search ranking in Google, but it requires a lot of time to learn if you don’t know the market, skill set, or product.
What is SEO Content marketing?
SEO stands for Search Engine Optimisation, and those three words explain the practice quite well. The idea behind SEO is to improve a websites ranking on a search engine. So UK firms would use content writing services to achieve the ‘optimum’ possible position on Google UK for a selected set of keywords or keyphrases.
Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
75% of users on search engines don’t bother to view the second page of results, which shows how important ranking highly is to successful online marketing.
The Value of Search Engines
In case anyone was in any doubt as to the value of search engine presence as a marketing tool, there is one stunning statistic to set them at ease. Google, the search engine market leader, records 1.3 billion searches per day or 1.2 trillion searches per annum.
Google, the search engine market leader, records 1.3 billion searches per day.
Content Writing Services
Google and the other competing search engines in the market use algorithms to determine the rankings of websites on their searches. The skill of SEO specialists is knowing how these algorithms work, and how to design a website to be judged favourably by the algorithms.
Google will rank sites by popularity first, and then it takes into account the number of times the keywords or phrases a user searches for relate to websites. Content writing services for SEO are essentially article writing with SEO in mind. Articles are written with 5-10% of the content being the keywords, however this does not mean that you can simply spam the internet with articles consisting of nothing but the keywords.
Selection of Keywords
Another critical part of the SEO process is choosing the keywords that will be incorporated in articles. Somewhat obviously, these need to be the keywords that the websites target audience will search for when hoping to find the content that is offered by the website.
Rather than randomly guessing which keywords will be used by the market in order to lead them to the website, Google offers the Google Adwords Keyword Tool, which is designed to help those wishing to invest in Pay Per Click advertising the opportunity to pick the best possible keywords for their paid adverts, however it is very representative of organic searches too.
The Adwords Keyword tool will allow you to find out a variety of information about your chosen keyword; its value per click, other websites that have pay per click ads under these keywords and the amount that they are searched.
Six great reasons to use content writing services:
For idea generation – they can generate a continual supply of content marketing ideas based around your company’s key objectives.
To keep readers engaged – professional writers are masters at shaping new information to keep readers engaged. There are skilled wordsmiths who know how to weave a good story.
To improve rankings – content marketing services make it their business to be up-to-date on every single algorithm change that Google and the other search engines make. They know the ins and outs of using relevant keywords in the right way, so that articles and blog posts read naturally and well, whilst also making them more visible to search engines.
To free up your time – you and your staff should be devoting all your energies to what you do best. A great article could take you several hours to write, and that’s time you just don’t have. Many businesses get overwhelmed when their employees attempt to take on writing tasks and learn content marketing strategies in addition to their normal workload.
To ensure deadlines are met – professional writers are used to meeting and exceeding deadlines. They can provide you with the material you want, when you want it.
To save you money – how are customers going to find you if they don’t know you exist? Paid for advertising is the traditional means to get the word out, but it’s very expensive and your name is only out there for the length of the campaign. Content marketing services are a much cheaper option, plus your content stays around for as long as we have the Internet.